'We really noticed the start and popularity of this trend and style, perhaps, around five years ago. 'While Moana still manufacture bikinis with varying levels of coverage (we have three levels of coverage all together across our range to cater for all desires), our skimpier cuts definitely have garnered the most interest and sales over the past couple of years. One thing led to another and I began wholesaling for a Hawaiian company that attempted to satisfy the growing demand for cheekier cut, eye-catching swimwear. 'But it wasn't until a holiday in Hawaii where I started to see a few more brands heading in the direction I was interested in. Unfortunately, there weren't many brands producing the styles I wanted, or my friends wanted, or at least not in Australia at that point in time,' she said. 'I always had a HUGE interest in cheekier-cut swimwear, and especially those with bold, unique designs. Karina Irby, who is the owner of Australian cheeky bikini label Moana, told FEMAIL she had always had an interest in bringing this style to Oz. Karina also had come advice for less body confident women who might be worried about the lack of material
